Online casino platform business plan
Business Plan
10xrate.com - a ready-to-launch iGaming business with its own microservice platform that integrates 20,000+ games from 60+ providers (Evolution, Pragmatic, NetEnt). Focus on online casinos, sports betting, B2B solutions (White Label), NFT ecosystem, and Telegram bot for distribution.
10 years of team experience ensures compliance with premium licenses (Isle of Man, Gibraltar: 0% tax, access to the EU/Canada). AI-CRM for personalization (retention over 35%), crypto payments (BTC/ETH/Solana), and responsible gaming. Goal: to capture market share. $130–140 billion (2026, CAGR 11%).
This is the classic and most reliable cash flow generator in the industry. The platform is already ready: proprietary microservice architecture, integration 20,000+ games from 60+ top providers (Evolution, Pragmatic, NetEnt, etc.), instant payments in fiat and crypto (BTC, ETH, Solana), AI-CRM with personalization and retention >35%.
We sell the ready-made platform to other operators under their brand: one-time connection for $40,000 + commission 5-10% from their turnover. Margins here are maximized — almost 100% on connection, since the infrastructure is ours.
33 connections in the first year, then 33 annually — total 165 in 5 years. Revenue — $6.6 million in 5 years. This is a low-cost venture that starts generating income from the very first year.
The collection is deployed on the Ethereum network on OpenSea, ERC-1155 standard. Number of NFTs: 3,333 (a second collection of another 3,333 is planned). Price of mint: $250-1,000 depending on uniqueness. After complete sale — 3% royalty with each resale.
Stable sales ~278 tokens per month in the first year. Total income for 5 years — $1.9 million + ongoing royalties. NFTs are integrated into the platform: owners receive exclusive bonuses, increased cashback, and access to closed tournaments.
A powerful distribution channel that allows you to play without downloading applications. Ideal for Tier 1/2/3 markets. Bot reduces CAC by 30-50% and increases conversion into deposits.
You invest in an already established business where 96%+ of income generates a casino/betting model that has been proven over decades. Additional areas (White Label and NFT) create diversification and passive streams.
10xrate.com is not a startup with uncertainty, but a scalable asset in an industry with a global volume of >$120 billion and a CAGR of 10-12%.
The global online gambling (iGaming) market in 2026th year reaches a volume $100-110 billion (Grand View Research, Mordor Intelligence, H2 Gambling Capital). Forecast until 2030 — $150-250 billion with a CAGR of 10-12%.
The key to success is diversification across Tier markets. Tier 1 provides stability and premium LTV ($1,200-2,200 per customer), while Tier 2/3 provides explosive volumes at low CAC.
Tier 1 (Germany, Austria, Netherlands, Canada Ontario) — the elite of regulated iGaming: volume ~$55-65B in 2026, CAGR 12-15%. Strict regulations dominate here, but it is precisely these regulations that create barriers to entry for competitors.
The most mature market in Europe. LTV $1,200-1,600 (16-20 months of detention), ARPU ~€100-150/month. With 10 years of compliance experience in Germany, we know how to pass GGL audits and integrate OASIS/API.
Gibraltar licenses are recognized in NL/AT, providing access without a local license (saving €100K+). LTV $1,100-1,500 (14-18 months).
Isle of Man licenses are recognized by AGCO, providing instant access. LTV up to $1,800-2,500 — highest in Tier 1.
Thailand, Vietnam, Mexico, Colombia — the “golden mean”: volume ~$35-45B in 2026, CAGR 15-18%. Mobile traffic >90%, growing internet and smartphone penetration.
Our advantage: 15 years of experience in traffic arbitrage and localization. We work with low CAC ($50-150 per depositor) through influencers, programmatic, and social media (TikTok, Instagram).
Brazil, Indonesia, Philippines — the most dynamic segment: ~$35-45 billion in 2026, CAGR 18-25%. Mass audiences (hundreds of millions of Internet users), low average check, but millions of active players.
Telegram bot @Bets_777_bot — our killer feature: reduces CAC by 40-60% and increases conversion in limited regions. NFT The Orca Empire adds virality (P2E mechanics for loyalty).
We don't rely exclusively on one market: Tier 1 provides stability and capital protection, while Tier 3 offers exponential growth in volume. 10 years of experience allows us to avoid typical mistakes (regulatory fines, high churn).
The result is a diversified portfolio with predictable returns. >$224 million over 5 years at net profit >$105 million.
Our product line has been developed with global trends in mind: the dominance of mobile access (80% of traffic), AI integration for personalization (85% of platforms), growth in cryptocurrency transactions (42% in the niche), and a focus on decentralized models (P2E based on NFT and blockchain).
The B2B platform market is growing by 15-20% annually and will exceed $15-20 billion by 2030 (SOFTSWISS, Tecpinion).
One-time connection: $35,000-50,000
Commission: 5-10% of the partner's GGR
Forecast: 33 connections per year, cumulative revenue $6.6 million over 5 years
The NFT gaming market will exceed $7-10 billion in 2026 with a CAGR >20% (Fortune Business Insights, SOFTSWISS). P2E is evolving into Play-and-Earn, and NFT loyalty programs increase retention by 30-50%.
In 2026, >70-80% of mobile traffic in Tier 3 will go through messengers. Telegram mini-apps/bots in gambling are growing by 50-100% annually.
The strategy is focused on diversified growth: 80% efforts on the core product, 15% on B2B (White Label), 5% on NFTs for loyalty and viral effect.
Budget: ~$1.4M | Objective: 7-8K players, retention 25%, ROI 150%
Channel testing, content localization, compliance audit. Casino: 1,000-1,600 players/month.
Budget: ~$2.1M | Objective: 12-15K players cumulatively, retention 35%, BEP per month 11
Strengthening successful channels, integrating AI for personalization. Casino: 1,700-2,800 players/month.
Budget: ~$3.5M (2027) | Objective: Retention 40%, cross-sell 20%
Loyalty programs (VIP with NFT prizes), retargeting (AI-prediction churn). The budget is reduced by 20% due to organic growth.
Budget: ~$4.2M (2027, -50% annually) | Budget: 25K players, ROI >240%
VR/metaverse integrations, global partnerships. Organic >50% traffic, AI automation (CAC <$150).
~$1.6 million in 2026. Google/Bing Ads, RTB networks. CPC <$0.5, ROI 200%.
~$1.4 million in 2026. CPA/RevShare models. ROI >250% in Tier 3.
~$0.7 million in 2026. TikTok/Instagram, Twitch/Kick. ROI 300%.
~$0.45 million in 2026. Localized guides, blog/PR. +25% organic traffic.
The operational plan ensures smooth, scalable, and secure platform operation. Fixed monthly expenses (OPEX) are approximately $143,000–150,000 Reaching the break-even point (BEP) in 11-17 months.
| Department | Quantity | Monthly Payroll | Main functions |
|---|---|---|---|
| Senior management | 3 | $24,500 | CEO, CFO, Chief Security Officer |
| Technical Department | 15 | $60,400 | Backend, Frontend, DevOps, Security, QA |
| Marketing | 21 | $64,000 | SMM, SEO, PPC, Designers, Copywriters |
| Customer support | 15 | $27,000 | Support 24/7, Sales WL, Account Managers |
| Supporting functions | 8 | $13,400 | HR, Translators, PMs |
The organizational plan is designed as a flexible and adaptive system based on the principles of agile methodologies with elements of lean management. Considering the trends for 2026: transition to AI-managed organizations (85% of companies are implementing AI in HR), emphasis on remote work (25% growth).
Weekly sprints (Jira/Confluence), daily stand-ups (15 min), monthly reviews. AI: predictive analytics for KPIs.
Collective at the highest level, delegated to departments. Strategic decisions are based on data (AI models)..
Hybrid format: remote-first with hubs in Belize/Europe. Office expenses: $15-20 thousand/month. (rental + equipment).
Recruiting: First 3 months via LinkedIn/Upwork, with onboarding and training in AI tools and compliance.
Motivation: KPI bonuses (20-30% of salary for retention/GGR/uptime), quarterly reviews, stock options.
The investment plan is focused on ensuring sustainable growth in the iGaming sector. Considering the trends: a venture boom in blockchain gambling (investments grew by 35% YoY), increased M&A activity ($15-20 billion annually).
Designed to cover the preparatory phase (3-6 months) and operational launch (24 months).
| Expense item | Amount | Share |
|---|---|---|
| Start-up costs (preparatory) | $1.5-2M | 16.7% |
| Marketing/traffic (24 months) | $6-7.2M | 50-60% |
| Marketing/traffic (24 months) | $3-3.5M | 25-29% |
| Technologies/integrations | $0.24M | 2% |
| Exhibitions/networking | $0.35-0.5M | 3-4% |
| Reserve/contingency | $0.12-0.36M | 1-3% |
Strengthened control: reforms in Brazil (GGR tax up to 18%), crackdown on crypto in the Netherlands, new AMLD in the EU.
Measures: diversification by Tier, Isle of Man/Gibraltar premium licenses, monthly legal audit ($10K/month), 5-10% investment reserve.
Crypto volatility, OPEX inflation, delays in marketing ROI.
Measures: fixed OPEX ($143K/month), revenue diversification (80% core GGR, 20% White Label/NFT), crypto hedging, 1-3% investment buffer.
Cyberattacks (42% increase in crypto), downtime, integration issues.
Measures: AI fraud detection ($10K/month), backup servers (uptime >99.9%), cyber insurance for $1 million.
Tier 1 saturation, shift in preferences towards skill-based/P2E.
Measures: USP (NFT ecosystem, Telegram bot), AI analytics, multi-channel marketing.
The financial plan is based on conservative forecasts, taking into account real data from the iGaming industry. The model includes detailed P&L, cash flow analysis, product forecasts, and scenario analysis.
| Product | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Total |
|---|---|---|---|---|---|---|
| Online casinos and betting | $14.5M | $38.2M | $52.8M | $54.2M | $56.0M | $215.7M |
| White Label | $0.8M | $1.2M | $1.4M | $1.6M | $1.6M | $6.6M |
| NFT ecosystem | $0.3M | $0.4M | $0.4M | $0.4M | $0.4M | $1.9M |
| Total | $15.6M | $39.8M | $54.6M | $56.2M | $58.0M | $224.2M |
| Indicator | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Gross gaming revenue (GGR) | $15.6M | $39.8M | $54.6M | $56.2M | $58.0M |
| Commissions to providers | -$2.3M | -$6.0M | -$8.2M | -$8.4M | -$8.7M |
| Gaming duty | -$0.2M | -$0.5M | -$0.7M | -$0.7M | -$0.7M |
| Gross profit | $13.1M | $33.3M | $45.7M | $47.1M | $48.6M |
| Operating costs | -$11.1M | -$10.5M | -$10.8M | -$11.1M | -$11.4M |
| Marketing | -$4.6M | -$7.1M | -$3.6M | -$1.8M | -$0.9M |
| EBITDA | -$2.6M | $15.7M | $31.3M | $34.2M | $36.3M |
| Net profit | -$2.7M | $15.6M | $31.2M | $34.1M | $36.2M |
Over 5 years, the cumulative net profit is $105.9M with total revenues of $224.2M. Average margin is 47%, with growth to 62% by year 5 due to optimization of marketing expenses.
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| New players/month (average) | ~1,000 | ~2,100 | ~2,800 | ~2,900 | ~3,000 |
| Active players (end of year) | ~12,000 | ~37,000 | ~71,000 | ~106,000 | ~115,551 |
| ARPU/month | $108 | $90 | $64 | $44 | $42 |
| LTV (average) | $720 | $720 | $720 | $720 | $720 |
| CAC | $200 | $170 | $130 | $100 | $80 |
| Retention (12 months) | 25% | 35% | 40% | 42% | 45% |
Negative cash flow in the first 6-8 months due to aggressive marketing and investments in growth. Positive operating cash flow from month 11. Cumulative free cash flow becomes positive by month 17-18.